About Us
Our History

We are Sri Salasar Balaji Group of Companies run by the parent company Sri Salasar Balaji Agro Tech Private Limited. Headquartered in Hyderabad in South India, it was established in 1980. Having diversified in textiles, it has its annual turnover of 1000 Crores and counting.

Salasar brand ensures top grade quality in both Yarn and Raw cotton. Our product range is mainly raw cotton, 100% cotton yarn & knitted fabric.

Our Raw Cotton, yarns & fabric meet quality parameters used for knitting and weaving applications. The company's strength apart from quality products is to build strong and long standing relationships with all customers for mutual growth and development. Today we cater to a loyal and satisfied customer base all over the world. Timely delivery, prompt customer service, World - Class quality and competitive prices have been crucial to our growth chart with constant innovation and improvisation. We will continue to deliver value-added products to our valuable customers.

Subsidiaries of Sri Salasar Balaji Agro Tech

1. Sri Salasar Balaji Textiles Private Limited

2. Shyam Cotton Trading Company

3. Sri Venkatesh Fibre Corporation

Sister Company of Sri Salasar Balaji Agro Tech

1. Sree Astalaxmi Spinning Mills Private Limited

Sri Salasar Balaji Textiles Private Limited is a part of Sri Salasar Balaji Group which since in its foundation in 1980 has grown its business exponentially in the field of ginning, spinning & knitted fabric. With 3 decades of experience in the field of cotton supply and in the spinning industry the group has successfully managed in consolidating their position nationally as well as internationally. The company was formed as a response to the apparent need in the textile industries worldwide for high quality products & services .Focused endeavours have resulted in a remarkable growth journey from ginning, cotton sourcing into ring spinning with subsequent forward integration into knitted fabric & value added yarns along with addition of Open-end yarn & TFO yarn.

The company’s leadership in trading of cotton & cotton yarn along with manufacturing is driven by continues investment in latest technologies, resulting in delivering good acceptable quality internationally as well as domestically.

Consistency, quality and passion in every endeavour are the hallmarks of the organisation. With such set benchmarks in all areas the group continuously is in pursuit of excellence towards unparalleled reliability and growth. The group's strength apart from its quality products, are its values and beliefs in building strong and long lasting relationships with all its customers and associates for mutual growth and development.

The founder and promoter of Sri Salasar Balaji Group, Sri Dhiraj Kumar Khetan is an expert in textiles machinery cotton. He later started manufacturing & exporting the cotton bales & yarns to the global market.

The group engaged in export of raw cotton of all varieties that grow in India. The group is also a member of various textile associations which include Cotton Association AQSIQ, Texprocil with RCMC & FIEO.


Founding of Sri Salasar Balaji Group


Started exporting raw cotton to various countries


Started exporting cotton yarn to various countries


Highest ECGC premium paying company, Highest export in all commodities in the state of Telangana and one of the largest cotton players in India

Mission, Vision and Values

To be acknowledged and acclaimed in the world markets as a reliable source of world class quality Yarn, Raw Cotton and Fabrics.

  • Investment Growth
  • Maximization of returns
  • Abiding and reliable long-term business
To become reliable and responsible textile manufacturer, who understands the customer requirement and produces world class products, keeping in view the social, economical and environmental concerns of the globe.

To ensure customer satisfaction by enhancing product standards and maintain a long term relationship.

Quality is our watchword in everything we do, and stay, our passion for perfection speaks for itself in every fiber.

To consistently work towards process enhancement, product development and people empowerment with the aim to be among India's top spinning companies.

  • Customer Delight
  • Simple is better
  • Walk the Talk
  • Spread the cheer
  • Pay it forward
Manufacturing Capabilities
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Opening the compacted fiber bales. Cleaning the fibers for enhanced quality of yarn. Blending the diverse categories of fibers to lessening the manufacturing cost. Forming lap from packed down cotton bales.

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Carding Machines

Carding fulfills a series of precise objectives; serving:​ to remove impurities, to blend the raw material further, to reduce the blend to a web of fibers and to divide it up into rovings of the required count, suitable for feeding to the spinning machines.

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Spinning Machines

Cotton-spinning machinery refers to machines which process (or spin) prepared cotton roving into workable yarn or thread.


Auto Coners

Auto cone is a modern yarn winding machine. It is used to prepare a bigger package from ring bobbin.

Warehousing Capabilities
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Salasar Warehousing Unit understands that clients have specific needs as regards their storage and warehousing. At Salasar Warehousing, we therefore spend considerable time discussing with our clients.

Located in Yellampet, Medchal Mandal, Ranga Reddy district of Telangana, we offer 1 lakh sq.ft. constructed area on a land of 4 acres.

To know more about our offerings, click here.

Quality Policy
The Quality Policy of Salasar Balaji is to achieve customer satisfaction by, 
  • Meeting their stated requirements
  • Maintaining consistency in quality and timely delivery
  • Ensuring continual improvements in process and products
BCI Certified

DCM Nouvelle stand at the forefront to implement the values of sustainability, safety, and socially responsible practices in cotton consumption

GOTS Certified

GOTS defines high-level environmental criteria along the entire organic textiles supply chain and requires compliance with social criteria as well

OEKO-TEX Certified

Oeko-Tex textiles and fabrics are certified free of harmful chemicals and are safe for human use

Management Team

Dhiraj Khetan
Founder & Managing Director

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Being a market leader for years and in the world’s largest exporting country of cotton bales and cotton yarn, Sri Salasar Balaji Group is dominating the industry with its high quality yarn and cotton bales. Founded in 1980, the company aims to be a market leader not only in cotton yarn but also in the fabric market. 

Under the leadership of Mr.Dhiraj Kumar Khetan and team, Salasar Balaji group has been succeeding and achieving every milestone targeted. The company was pioneer in initiating export of cotton bales and cotton yarn from India to various countries world-wide. 

Today, the company is engaged in various range of textile products such as weaving and knitting yarn, carded compact, combed compact and carded warp yarn.

Sri Dhiraj Kumar Khetan, joined the business at a very young- immediately after completing his MBA. He was appointed as the Director/ Managing Director of the various companies of the group in 1995.

Mr. Dhiraj Kumar Khetan  has rich experience of more than two decades and is competent in his business dealings especially procurement of Plant and machinery, raw material and other assets. With a rich experience in sales promotion of 100% Raw Cotton Fibre, he has successfully gained more goodwill for Salasar products in the domestic as well as in export markets. In the marketing field since two decades now, he has received many prestigious awards from various government organizations for excellent export performance.

With rich experience of managing textile companies and understanding market dynamics, he has undertaken various expansion projects of the textile sector and has also diversified towards dairies. Being a Director/ Managing Director of Sri Salasar Balaji Group, responsibilities bestowed upon him, enabled him to accept challenges and take decisions in critical scenarios. The textile industry has complex dimensions because of seasonal exposure and hence it requires to be out-manoeuvred by efficient planning.

Success Story
Shreeya Khetan

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Women are gradually making their leadership presence felt in entrepreneurship, administration, education, engineering, health, etc. at regional, national, and global levels. Women are now resolved to break the traditional glass ceiling that barred them from entering leadership positions even if they possessed requisite skills and talent to occupy them.

Miss. Shreeya Khetan, daughter of Sri Dhiraj Kumar Khetan, has been learning the ropes of textile industry under the guidance of her father and been contributing to Sri Salasar Balaji Group of Companies as a Director for the past 6 years.

She has a strong working experience in Project and Program Management. She has a good financial acumen, very approachable and cheerful personality.

Operations and Plant management is taken care by Shreeya.  She plays a major role in planning new projects and see them through their implementation and expansion. All the logistics and new product development is also taken care by her.